RB Content supports publishers across their entire advertising ecosystem: strategy, trafficking, programmatic monetization, technical integration and advanced tools.
Much more than ad serving: an operational partner capable of managing your advertising day to day and continuously evolving your adtech stack.
RB Content takes care of the time-consuming tasks publishers face while providing the expertise, technology and ongoing support required to grow advertising revenue.
A complete trafficking service to set up, monitor and optimize campaigns across your different advertising platforms.
Implementation of your advertising environment, from the ad server and website tagging to programmatic bidding mechanisms.
A structured yield approach designed to maximize competition for every impression and sustainably increase the value of your inventory.
Recommendations built on more than a decade of publisher experience, from the fundamentals of ad operations to your overall advertising strategy.
The goal is not to add another layer between publishers and their advertising operations, but rather to simplify those operations while making them more effective.
A pragmatic advertising strategy that is regularly updated and tailored to your objectives.
Every demand source, format and delivery rule is analyzed with one clear objective: maximizing the value of your inventory.
A single point of contact who understands both the operational and technical layers of your stack.
RB Content handles time-consuming operations so your teams can remain focused on content and business growth.
In-depth expertise in Google Ad Manager and its ecosystem, enabling you to operate within a reliable and proven environment.
Access to features, automations and proprietary tools that go beyond the standard capabilities of free solutions.
APIs, automation, AI and custom development when off-the-shelf tools are no longer enough.
Trafficking, integration, monetization, reporting, tools and consulting brought together in one unified approach.
By combining industry best practices with more than a decade of publisher experience, RB Content delivers practical recommendations that can be applied directly to your business.
The service covers the entire cycle: inventory configuration, trafficking, website integration, demand competition, performance analysis and continuous optimization.
Review your adtech stack
rbcontent / publisher-operations
An all-in-one library that greatly simplifies advertising implementation on a website. One generic script, <div> tags and a unified integration for both ad serving and real-time bidding.
<script src="rbcontent.js"></script><div data-ad-slot="leaderboard"></div>Centralize the management of your domains’ ads.txt files and deploy changes remotely without complex intervention from your editorial teams.
When several platforms need to work together, APIs and automation become the layer that transforms a fragmented stack into one coherent system.
A continuous process: understand the environment, make operations more reliable, connect the technology and continuously optimize performance over time.
Inventory, stack, partners, campaigns, revenue and friction points.
Ad server, tags, wrapper, Prebid, partners and data flows.
Trafficking, monitoring, support and day-to-day campaign management.
Reporting, yield, testing, automation and continuous improvement.
An ecosystem of technology and advertising partners designed to maximize the monetization of your inventory.
Monetize
Seedtag
OneTag
Ogury
Sparteo
Invibes
Optima Network
ReadPeak
Let’s talk about your inventory, campaigns, programmatic stack or simply how much time your advertising operations consume today.