Publisher monetization · Ad operations · Adtech

Monetize smarter.
Operate faster.
Stay in control.

Advertising expertise and tools to help your monetization grow. From managing RB Wrapper and Prebid to operating your entire inventory, choose the support that fits your organization.

RB Wrapper and Prebid Studio: two complementary tools, backed by hands-on expertise.

15+ yearsof publisher experience
360°from strategy to trafficking
Directhigh-level support
RB CONTENT Publisher stack
Your advertising stack.
Fully managed.
1RB WrapperGAM · MICROSOFT
2Prebid StudioCONFIGURATION
3Advertising operationsSUPPORT
4Monetization & reportingMANAGEMENT
↗
ObjectiveMore revenue
◎
OperationsFull service
⏱
PublisherTime savings
GOOGLE AD MANAGER MICROSOFT / XANDR PREBID.JS AD OPERATIONS YIELD MANAGEMENT
01 - Your partnership

Your ambition.
Our expertise.

Three ways to work together, depending on what you want to delegate. The same attention to your inventory and your goals.

Delegate my technology

Managed AdTech

RB Wrapper + Prebid Managed Service

Your strategy. Our technical expertise.

Keep control of your monetization. We configure, maintain and evolve your wrapper and Prebid environment.

Discover Managed AdTech
Build my solution

Enterprise Solutions

Architecture, integrations and support

Your specific challenges. A solution built around them.

Let’s build an advertising environment that fits your systems, your organization and your goals.

Discover Enterprise Solutions
02 - Our technology

Built for real operations.
Managed by experts.

RB Wrapper orchestrates ad delivery. Prebid Studio supports Prebid configuration and upgrades. Together, they power our managed service.

RB Wrapper

One unified integration.
More flexible advertising.

A flexible integration for Google Ad Manager, Microsoft Monetize Ad Server and Prebid, adapted to your sites and placements.

Discover RB Wrapper
Prebid Studio

The power of Prebid.
Operations under control.

From modules to published versions, a workspace to manage Prebid’s lifecycle and ongoing changes.

Discover Prebid Studio

And around your stack: ads.txt management, reporting and API integrations according to your service scope.

03 - Why RB Content

The expertise of an adtech company.
The proximity of a dedicated partner.

The goal is not to add another layer between publishers and their advertising operations, but rather to simplify those operations while making them more effective.

STRATEGY

Strategic advice

A pragmatic advertising strategy that is regularly updated and tailored to your objectives.

YIELD

Optimized monetization

Every demand source, format and delivery rule is analyzed with one clear objective: maximizing the value of your inventory.

SERVICE

High-level support

A single point of contact who understands both the operational and technical layers of your stack.

TIME

Significant time savings

RB Content handles time-consuming operations so your teams can remain focused on content and business growth.

GOOGLE

Google ecosystem expertise

In-depth expertise in Google Ad Manager and its ecosystem, enabling you to operate within a reliable and proven environment.

TOOLS

Advanced tools

Access to features, automations and proprietary tools that go beyond the standard capabilities of free solutions.

INNOVATION

Innovative solutions

APIs, automation, AI and custom development when off-the-shelf tools are no longer enough.

360°

Much more than ad serving

Trafficking, integration, monetization, reporting, tools and consulting brought together in one unified approach.

04 - Publisher expertise

From ad operations to your revenue strategy.

By combining industry best practices with more than a decade of publisher experience, RB Content delivers practical recommendations that can be applied directly to your business.

The service covers the entire cycle: inventory configuration, trafficking, website integration, demand competition, performance analysis and continuous optimization.

Review your adtech stack
rbcontent / publisher-operations
PUBLISHER MONETIZATION PROCESS
00InventoryAd units · formats · targeting
↓
01Ad serverGAM · campaigns · trafficking
↓
02CompetitionPrebid · SSPs · Ad Exchange
↓
03IntelligenceReporting · yield · automation
↓
RESULTSMore control. Better monetization.
05 - Our approach

Advertising operations, done better.
Without unnecessary complexity.

A continuous process: understand the environment, make operations more reliable, connect the technology and continuously optimize performance over time.

01

Audit

Inventory, stack, partners, campaigns, revenue and friction points.

02

Integrate

Ad server, tags, wrapper, Prebid, partners and data flows.

03

Operate

Trafficking, monitoring, support and day-to-day campaign management.

04

Optimize

Reporting, yield, testing, automation and continuous improvement.

06 - Partners

Our partners.
Built to monetize better.

An ecosystem of technology and advertising partners designed to maximize the monetization of your inventory.

07 - Contact

Your advertising deserves more than just an ad server.

Let’s talk about your inventory, campaigns, programmatic stack or simply how much time your advertising operations consume today.

rbcontent.online•Publishers & media

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